PHASE I
Challenge:
StudioBDC's main source of leads was its warm audience, but was struggling to move them from email to their website. While open rates were healthy at 33.6%, the click-through rate sat at just 1.7%, well below industry benchmarks.
This bottleneck meant that high-quality leads were stalling in the funnel before ever seeing StudioBDC’s offers, limiting sales opportunities and making email campaigns less profitable.
They needed a way to boost engagement, drive more traffic to their website, and convert email opens into real action.
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Goal:
Increase click-through rate in warm email outreach campaigns. We had to focus our efforts on the current constraint.
Solution:
To achieve this, we created and embedded a testimonial video to instantly build trust, tightened email copy for clarity and CTA support, and implemented a drip campaign to keep leads engaged until they were ready to take the next step.
Drip Campaign
Pre-Empress Email
Empress Email
Results:
Increased Click-Through Rate by
(1.7% → 6.8%)
Bonus: Increased Open Rate by
(33.6% → 40.2%)
PHASE II
Challenge:
After Phase I, StudioBDC’s email engagement saw a strong lift. But once visitors landed on the website, most stopped short of taking the next step.
The conversion rate from site visits to meaningful actions sat at just 0.9%, signaling that while more people were arriving, very few were becoming leads or customers.
To keep momentum and turn heightened engagement into measurable sales outcomes, StudioBDC needed a clear path to boost on-site conversions.
Goal:
Increase conversion rates by driving more direct email responses and completed contact forms.
Solution:
We created 5 core content assets:
Video Business Card
3 New Testimonial Videos
Email Campaign Video
Packaging matters, so we redesigned the website to compliment these new powerful tools, and developed an even larger campaign to host the campaign video and testimonials.
Ad Retention
Homepage Before
Homepage After
Phase II Campaign
Results:
Increased Conversion Rate by
(0.9% → 3.6%)
Bonus: Outside of direct conversions, StudioBDC received very positive feedback from prospects and colleagues.
Conclusion
StudioBDC’s funnel is now performing above industry benchmarks for open rate, click-through rate, and conversion rate, a clear sign the marketing foundation is strong and ready to scale.
Beyond the numbers, StudioBDC now has a redesigned website, a high-impact Video Business Card, and three powerful client testimonials that instantly build trust, communicate value, and reduce hesitation. The custom email campaign video adds a personal, persuasive touch that boosts engagement across warm email, paid ads, social media, and networking follow-ups.
With the funnel optimized, every new outreach, whether scaling warm lists, launching cold campaigns, or investing in ad spend, will convert at a significantly higher rate. These video solutions ensure that attention is not just captured, but consistently turned into qualified opportunities and paying clients.
StudioBDC now has both the tools and the conversion path to turn any visibility push into measurable, lasting growth. This is all while having assets thats accurately represent what StudioBDC really means and how amazing they truly are.
